Business Development
Franchising
EMCS can also offer its services to help the client to transform a successful business into a franchise so as to expand its activities overseas by assisting in the structuring and positioning of the organisation’s activities into a franchise system and to identify and solicit the interest of franchisees in other countries. A franchise exists if one party grants another the right to distribute services, while using trademarks, logos, trade names, commercial symbols or advertising. A franchise, therefore, is normally a proven way of doing business. Even though it is not a guaranteed formula for success, it is a way to capitalise on someone else's business model and not have to spend time and money reinventing the wheel. As part of this, EMCS can offer its service in the following areas:
Uniform Franchise Offering Circular (UFOC)
To ensure a successful franchise and maintain quality control, it is essential to package the unique value elements into a state-of-the-art operations manual for its franchisees that is normally termed as the Uniform Franchise Offering Circular (UFOC).
Training programs
The franchiser must also develop training programs for use in conjunction with the UFOC. The manual will be used by the franchisee, for the franchisee's employees, and other employees.
Compliance & Control systems
The franchiser will also need to maintain ongoing quality control of the individual franchise outlets in order to verify the level of compliance with the UFOC.
Franchise Fee structure
EMCS will undertake market research of other similar franchises in order to obtain an understanding of the typical percentage rates and other fees to be charged.
|