Products & Services
Market Research & Corporate Intelligence
In today’s world it is generally acknowledged that market research can give those who undertake it the competitive edge they need to be able to survive in increasingly competitive markets.
Researching potential markets can help your company by:
- Finding where your products are most likely to sell;
- Identifying market segments and niches;
- Identifying any shortfalls in the delivery of your service or within the product you sell;
- Determining both domestic and international competitors and their strengths in relation to yours;
- Discovering how to overcome barriers to market entry;
- Understanding customers' needs;
- Identifying new trends;
- Establishing optimal market prices for your products;
Letting you know anything that you need to know in order to be able to make informed decisions.
The Market Research Team (MRT) at EMCS Ltd. has, through thorough training and on-the-field practice, amassed a wealth of experience that enables them to give you the market research solution that is most likely to work for you.
The MRT is very well-disposed to work with clients and usually works hand in hand with the client and deploys the following techniques:
- Telephone Surveys up to a sample of 1,000 monthly
- Web Surveys
- Face-To-Face Surveys
- Focus Groups
- Delphi Groups
- Mail Surveys
- Desk Research
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Over the years EMCS was responsible for a number of market research assignments for blue chip clients including:
- Customer satisfaction surveys
- Brand perception
- PR campaign positioning
- Consumer Confidence surveys
- Product Demand projection survey
Speak to our Market Research Division
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